RAHMAN STEPS INTO REALTY WITH DAC DEVELOPERS

When a global music legend meets Chennai’s next wave of urban living

DAC Developers Appoints A.R. Rahman as its Brand Ambassador 

There was a different rhythm in the air in Chennai on January 28, 2026, as DAC Developers unveiled A.R. Rahman as its brand ambassador — not as a ceremonial face, but as a symbol of the values the fast-rising real estate firm wants to be known for: craft, credibility and timeless quality.

The announcement was paired with the launch of close to 1,000 new homes across five of the city’s fastest-growing corridors — Kattupakkam in Porur, Sunguvarchatram on the Chennai–Bangalore Highway, Kumananchavadi near Porur Ramachandra, and the technology-driven OMR belt of Sholinganallur and Siruseri. Together, the developments signal DAC’s most ambitious expansion to date.

For the developer, the association goes beyond celebrity endorsement. It reflects a conscious move to position itself as a modern, trust-led brand rooted in long-term value rather than short-term buzz.

“We are truly delighted and honoured to welcome A.R. Rahman as part of the DAC family, where we don’t just build structures, but create spaces that inspire life,” said S. Sathish Kumar, Managing Director, DAC Developers. “Celebrated globally for his creativity, precision, and excellence, he embodies the values we stand for — innovation, integrity, and timeless appeal. His journey of global recognition rooted in Indian values closely aligns with our commitment to delivering world-class developments with enduring value.”

Rahman, known for blending emotion with technical mastery, drew a natural parallel between music and home-making.

“The home is where all our dreams are born and live. I’m very happy to begin a beautiful new partnership with DAC Developers, one of South India’s most-promising real estate brands,” he said. “Like how we create music from the heart, in DAC, I have found a team that creates beautiful homes, with love. I trust DAC Developers to build homes that are filled with harmony and happiness.”

The collaboration will see Rahman front DAC’s campaigns across digital platforms, print, outdoor media and television — a multi-channel push aimed at a new generation of homebuyers who value design, dependability and future-ready communities.

In a market where trust is currency, DAC Developers appears to be composing its next growth phase carefully — with scale on one hand, and credibility on the other. And with A.R. Rahman as its voice, the brand is clearly aiming to strike a chord that lasts far beyond a single campaign.